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Senior Marketing Director

Leclerc Biscuits Leclerc Ltée logo 2023-11-6
  • job type icon Full-Time
  • profile Sales and Marketing
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Leclerc is a family business with 117 years of experience, tradition and know-how passed down from people with heart. Thanks to our 1,400 employees in nine plants in Canada and the United States, we are constantly innovating to exceed the expectations of both small and large appetites.

 

Working at Leclerc means...

  • Working in a family business
  • Evolving in a clean, temperate environment with the latest technology
  • Starting a new job with paid and adapted training
  • Benefit from a complete benefits program (drug and dental insurance, 1 week of sick leave [conditions apply], telemedicine, group RRSP with employer participation and more)
  • Enjoy quality meals at low prices in the cafeteria (unlimited coffee, tea, cookies and bars)
  • Enjoy free use of the sports facilities (basketball court, training room and cardio room)
  • Save on our delicious products and discover exclusive novelties
  • Take advantage of job security and opportunities for advancement within the company
  • Integrate a rich company culture (Christmas, birthday and maternity gifts, use of the Poka platform and more)

SUMMARY OF THE FUNCTION

Reporting to the Vice President, Sales & Marketing - National Brand, you will be responsible for initiating and guiding communications, branding and social media strategies for the national brand. You will act as an expert in the company's marketing activities, supporting the business development of all our brands. You will participate in the development plan for new products and product lines.

RESPONSIBILITIES

  • Work closely with the VP Sales & Marketing to develop the marketing and communications strategy for our brands.
  • Establish innovative communications strategies and evolve initiatives from a marketing perspective.
  • Define and manage the annual marketing budget.
  • Participate in the development and implementation of a marketing team to meet current and future brand development needs.
  • Provide ongoing positive leadership to the team.
  • Participate in the elaboration of various brand development projects (new products, communication strategy, marketing initiatives).
  • Oversee the implementation of the marketing strategy for each product category.
  • Keep abreast of major trends in communications and marketing.
  • Constantly review market developments, consumer trends and competitor activities, and adapt marketing plan as necessary.
  • Report on the effectiveness of marketing campaigns using pre-determined key performance indicators (KPIs).

SKILLS AND ABILITIES REQUIRED

  • You have a university degree in business administration, communications and/or marketing.
  • You have a minimum of 5 years' relevant experience in a similar marketing position.
  • You have 5 to 10 years' experience in personnel management.
  • You have excellent leadership skills and the ability to influence and persuade.
  • Extensive experience in the fast-moving consumer goods (food) sector.
  • Excellent oral and written communication skills in both French and English.
  • Good knowledge of the web, digital marketing and social networks.
  • Ability to manage and prioritize multiple projects.

 

SUMMARY OF THE FUNCTION

 

Reporting to the Vice President, Sales & Marketing - National Brand, you will be responsible for initiating and guiding communications, branding and social media strategies for the national brand. You will act as an expert in the company's marketing activities, supporting the business development of all our brands. You will participate in the development plan for new products and product lines.

 

RESPONSIBILITIES

 
 - Work closely with the VP Sales & Marketing to develop the marketing and communications strategy for our brands.
 - Establish innovative communications strategies and evolve initiatives from a marketing perspective.
 - Define and manage the annual marketing budget.
 - Participate in the development and implementation of a marketing team to meet current and future brand development needs.
 - Provide ongoing positive leadership to the team.
 - Participate in the elaboration of various brand development projects (new products, communication strategy, marketing initiatives).
 - Oversee the implementation of the marketing strategy for each product category.
 - Keep abreast of major trends in communications and marketing.
 - Constantly review market developments, consumer trends and competitor activities, and adapt marketing plan as necessary.
 - Report on the effectiveness of marketing campaigns using pre-determined key performance indicators (KPIs).


 

SKILLS AND ABILITIES REQUIRED

 
 - You have a university degree in business administration, communications and/or marketing.
 - You have a minimum of 5 years' relevant experience in a similar marketing position.
 - You have 5 to 10 years' experience in personnel management.
 - You have excellent leadership skills and the ability to influence and persuade.
 - Extensive experience in the fast-moving consumer goods (food) sector.
 - Excellent oral and written communication skills in both French and English.
 - Good knowledge of the web, digital marketing and social networks.
 - Ability to manage and prioritize multiple projects.


 
Saint-Augustin-de-Desmaures, Québec

ST-AUGUSTIN-DE-DESMAURES

Workplace

Our Saint‑Augustin‑de‑Desmaures site is home to our head office and two of our plants, making it an exciting location with plenty of career opportunities. Our plants and offices are equipped with the latest technology and include a peanut‑free facility and a gluten‑free production environment. Located on the outskirts of Quebec City, our Saint-Augustin-de-Desmaures site is perfect for employees looking to avoid city traffic.

Apply today

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