This privacy policy applies to Biscuits Leclerc Ltd. and its affiliated companies (individually or collectively designated herein as "Leclerc", “we” or “us”). This policy describes the type of information we collect from you, the way we use that information and your choices about the use of such information. It applies to information collected by Leclerc by email and other electronic form, including through Leclerc’s Website (the “Website”).
Your use of our Website indicates that you have read and accepted our privacy practices, as outlined in this policy.
Leclerc may collect personal information, meaning information that identifies you as an individual such as your name and e-mail address (“Personal Information”). Personal Information is only collected on the Website when you voluntarily submit Personal Information to us by subscribing to our newsletter. By providing Personal Information to Leclerc, you are consenting to its collection, use and disclosure in accordance with this policy.
The personal information we collect on the Website is used to send you our newsletter by e-mail and to inform you of products, contests or special offers that may be of interest to you. Leclerc will not use your Personal Information for purposes other than those described in this policy without your prior consent.
Leclerc uses the services of third-party service providers, for marketing services as well as hosting and storage of the collected information. Our Website is hosted in Quebec, Canada and part of the data is stored by MailChimp in the United States. To learn about MailChimp's practices regarding the processing and storage of Personal Information, please refer to the provider's policies at https://mailchimp.com/legal/. The processing of Personal Information transferred outside of Canada will be subject to the laws applicable in the country where the information is stored. Leclerc will comply with the requirements of the General Data Protection Regulations concerning the transfer of Personal Information between the European Union and the third country, if applicable ("GDPR").
Leclerc does not sell, rent, or share Personal Information with any third parties for purposes other than those for which it was collected and only to the extent necessary for third parties to perform services on behalf of Leclerc. Such third parties are obligated to maintain the confidentiality of Personal Information and are not authorized to use Personal Information for any purpose other than providing those services.
Notwithstanding the above, Leclerc may be required to disclose Personal Information regarding users of its Website, including in the following cases: (i) when required by law, such as by court order, law enforcement or regulatory agency request, or (ii) to verify or enforce compliance with applicable policies and laws governing our Website, or (iii) to protect against misuse or unauthorized use of our Website. We also reserve the right to share, assign or transfer your Personal Information to any of our affiliates operating in Canada or the United States, and to any successor in interest by sale of assets, merger or reorganization.
We will keep your Personal Information only if reasonably necessary for the purposes described in the Policy or such longer period as may be required by applicable law.
Leclerc may collect, use and/or disclose to third-party service providers certain anonymous aggregated information regarding the use of its Website. This information is not associated with you as an individual, by itself or in combination with other information. Anonymous information collected by the Website may include: the type of browser you are using, your IP address, the Website’s pages viewed and the length of the visit to the Website. This information is used to tailor your experience of the Website, help Leclerc determine areas and products of interest on the Website, as well as browsing patterns of its users in order to improve the content, operation and design of the Website.
Leclerc and its marketing service providers use "cookies" to track Website usage patterns, to recognize returning users, to improve the user's experience with the Website and, where applicable, to recall a user’s credentials, preferences and other user information without the user having to re-enter such data at each visit. No Personal Information is transmitted using cookies, and cookies, in themselves, cannot be used to reveal the identity of a user. If you do not wish to allow Leclerc using cookies when you visit this Website, you may deactivate the "cookies" function on most browsers. Please note, however, that blocking cookies may affect the proper functioning of some areas of the Website.
Some of the Website’s pages may use “Internet tags” or “pixel tags” in conjunction with cookies to track user traffic patterns from page to page and to analyze the effectiveness of the Website.
In addition, Leclerc may use analytical platforms or services such as Google Analytics in conjunction with cookies or pixel tags to display advertisements that may be of interest to you on the various sites you may browse, based on your age group, gender and interests. You can choose to opt out of targeted content generated by analytics platforms by changing your browser account settings and accessing opt-out pages managed by associations such as the Digital Advertising Alliance of Canada and/or the Network Advertising Initiative.
Leclerc’s Website may contain links to external websites that are owned and operated by third parties. This policy does not apply to these sites. Leclerc has no control on Personal Information collection practices of such third parties and does not manage the privacy policies of websites to which it links. We strongly encourage you review such third party's privacy policies before providing any Personal data to them. Furthermore, the external links contained on this Website shall not be considered as recommendations by Leclerc and are placed on the site for information purposes only. Leclerc is not responsible for the information contained outside of its own Website.
Leclerc can make available various social media plug-ins on its Website, including Facebook, YouTube, Instagram, Pinterest and Linkedin. By using a social media plug-in, you consent to receiving communications from Leclerc in connection with our products and agree to allow us to use information on your tastes and interests for us to promote our products. You should be aware, however, that any information you disclose while using these applications, including your “likes”, your interests and your Personal Information, can be viewed, collected and used by other users. Leclerc has no control over the information shared through these applications and as a result, we are not responsible for the use, misuse or misappropriation by another user of any Personal Information you disclose while using such applications. The way social networking sites interact with our Website can be changed by changing your privacy settings in your social network account. You may also log out of your social network account before visiting our website. For more information about social media plug-in protocols and its impact on your privacy rights, please consult the appropriate social media Website’s policies.
Leclerc has adopted physical, technological and administrative measures to protect information against loss, theft, unauthorized access, collection, use, disclosure, copying or modification, which are proportionate to the sensitivity of such information and the purpose for which it is used.
Although Leclerc has implemented reasonable measures to protect Personal Information, Leclerc cannot always guarantee the absolute security of such information. No method of transmission over the Internet or data storage is completely secure. If you transmit your Personal Information, you do so at your own risk.
The Website is not intended for children and consequently, Leclerc does not knowingly collect, process or use Personal Information from children under the age of 13 without the prior consent of a parent or guardian. If you, as a parent or guardian, find out that your child has provided us with Personal Information, you may request that such information be deleted from our records by contacting us as provided below.
The policy is current as of the last revision date posted at the bottom of this policy. Leclerc reserves the rights to modify this policy at any time without prior notice. Your use of the Website following any such change constitutes your agreement to be bound by this policy, as modified or amended. For this reason, we encourage you to review this policy whenever you use the Website, especially when you intend to provide any Personal Information.
This policy will be governed and interpreted in accordance with the laws in effect in Canada and in the province of Quebec. The courts located in the district of Quebec will have exclusive jurisdiction over any dispute relating to this policy. The English and French versions of Leclerc's privacy policy shall have equal legal value.
You may request to access, verify, correct, modify or remove your Personal Information from our records or withdraw your consent for the collection and use of your Personal Information, by communicating with the person responsible for the protection of personal information by mail or email at:
Groupe Leclerc
Attn : Genevieve Cossette, Legal Counsel & Privacy Officer
91 rue de Rotterdam
St-Augustin-de-Desmaures, Quebec G3A 1T1
Email : vieprivee-privacy@leclerc.ca
Last revised: September 08, 2022
